ABOUT US

🌿 ABOUT Moffpawie

Welcome to Moffpawie!

Hello, and thank you for visiting!

“Moffpawie” blends the Japanese word もふもふ (moff), symbolizing softness and fluffiness, with the English word paw for pets, and いえ (ie) — the Japanese word for “home.”
👉 Together, it means warmth, companionship, and the gentle feeling of being at home.

What we do:
Moffpawie is more than a custom pet product brand — It’s a space where stories of love, grief, and healing are told through design.

We create meaningful, story-driven products especially for niche pet owners (starting with turtle companions), so they too can find comfort, connection, and belonging.

🌈 Vision｜What We Hope For

We dream of a world where pet owners —
even after loss — can still feel the quiet bond they once shared.

Memories of pets shouldn’t live only in the past,
but be cherished, seen, and carried gently into the present.

We believe love lives on — in slow moments, in daily rituals, in the soft reminders of “we were here.”

✨ What Makes Moffpawie Special

1. 🐢 Made for Niche Pets (Starting with Turtles)

    Most pet brands focus on cats and dogs.
    We proudly focus on turtle owners — a quiet, often overlooked group —
    offering one of the few brands that speak directly to their emotional needs.

2. 💛 Story-Driven, Emotion-Filled Design

     Every product is more than a keepsake — it’s a soft extension of healing.
     Each design begins from lived experience, carrying emotional depth and 
     gentleness.

3. 🎨 Aesthetic that Feels Like Home

     Our visual style evokes warmth, healing, and the spirit of slow living and true   
     companionship.

4. 📦 A Mix of Custom + Ready-to-Love Products

     From easy-to-gift stickers and digital cards to bespoke memorial art prints, pillows,
     clothing, and Terrarium Decor — We offer items for different stages of love, loss,
     and remembrance.

We pour our heart and soul into ensuring that you receive the highest quality products. Come, explore, and let Moffpawie be a part of your pet-loving story. We hope you enjoy your purchase as much as we enjoy creating it for you!

Please don’t hesitate to reach out if you have any questions about our items or if you’d like to create a custom order. We love custom orders and would be thrilled to hear from you!

Moffpawie Team ❤️